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Phone

+1 515-309-1223

Email

marketing@atc.xyz

Address

RMZ, Millenia Business Park, Campus-1A, 2nd floor, MGR Main Rd, Kodandarama Nagar, Perungudi, Chennai, Tamil Nadu 600096

Address

6600 Westown Parkway, Suite 255, West Des Moines, IA 50266

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Branding And Identity

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  5. Branding And Identity
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Custom Branding
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Website Design
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Digital Marketing
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Strategy Consulting
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Analytics & Reporting
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Custom Branding
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Website Design
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Digital Marketing
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Strategy Consulting
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Analytics & Reporting
Branding And Identity
A thriving brand is more than a great logo—it’s a cohesive identity that tells your story, sets you apart, and earns trust long before the first click or purchase. At ATC Marketing, we turn business vision into unforgettable branding by aligning strategy, visuals, and voice across every touchpoint.
Whether you’re launching a startup or repositioning an established company, our cross-disciplinary team blends research-driven brand strategy with high-impact design to build identities that resonate online and off-line—and scale as you grow.

What We Deliver

  • Brand Strategy & Positioning – competitive analysis, audience personas, brand archetype, value proposition
  • Visual Identity – logo systems, color palette, typography, iconography, imagery style
  • Messaging Framework – tagline, mission, tone-of-voice, key copy pillars
  • Brand Guidelines – usage rules, do’s & don’ts, templates for print, web, and social
  • Collateral & Asset Suite – business cards, pitch decks, social templates, signage, packaging
What We Deliver

Our 6-Step Branding Process

Our digital marketing process begins with discovery and research to understand your goals. We then develop a tailored strategy and implement campaigns across various channels. Continuous monitoring and optimization ensure effectiveness, followed by regular reporting to track performance. Finally, we refine and scale efforts for sustained growth and success.

STEP

01

Discovery & Audit

Stakeholder workshops and market research uncover current perceptions, gaps, and opportunities.

Discovery & Audit
Brand Strategy Blueprint

STEP

02

Brand Strategy Blueprint

Define positioning, audience segments, and differentiation.

STEP

03

Creative Exploration

Mood-boards and concept sketches translate strategy into visual directions.

Creative Exploration
Identity Design

STEP

04

Identity Design

Refine the chosen concept into a full logo system, color palette, typography, and graphic elements.

STEP

05

Messaging & Storytelling

Craft taglines, elevator pitch, and tone-of-voice guidelines to keep communications consistent.

Messaging & Storytelling
Guidelines & Launch

STEP

06

Guidelines & Launch

Deliver a comprehensive brand book, asset library, and rollout plan to activate the brand across web, ads, socials, and print.

FAQs

Most engagements run 4–6 weeks from discovery to finalized brand guidelines, depending on feedback cycles and asset scope.
Yes—while we recommend a holistic approach, we offer à-la-carte services such as logo redesign or brand-book creation when the strategy is already in place.
Absolutely. Every identity is tested for scalability and legibility on websites, mobile screens, social feeds, packaging, and large-format print.
We can audit your existing guidelines, identify gaps, and update or expand them to address new channels or audiences.
Yes. Many clients retain us for monthly creative support—everything from social templates to ad creative—ensuring brand consistency as campaigns evolve.

Services Category

Need something else?

We’d love to hear from you! Whether you have questions, need support, or want to discuss a project, feel free to reach out.

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LET'S WORK TOGETHER

Get In Touch
Atc marketing

+1 515-309-1223

marketing@atc.xyz

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